Hi. Holla. Hello 

Hi, I’m Kelly — most people call me Kel.

I’m the creator of Your Start Co., and at the heart of everything I do is one simple idea:

You already have the answers.
Sometimes, you just need someone to help you see them more clearly.

My own path has never followed a straight line. From my very first job at 13 to working across hospitality, education, business strategy, brand development, writing, and coaching — I’ve always been drawn to people, ideas, and the space in between where clarity lives.

What I’ve noticed — in myself, and in almost everyone I’ve worked with — is this:

We often know what we want, or at least what we don’t want.
But life gets noisy. Expectations, responsibilities, uncertainty... it all makes it hard to hear what we think. Hard to trust what we feel. Hard to take that next step.

My work is about helping you come back to what matters.

Over the years, whether I was helping someone write a book, navigate a career change, build a brand, or launch an idea, the real work was always the same:

Helping the individual get clear.
Not just on goals or strategies — but on their values.
What they care about. What drives them. What feels meaningful and true.

I’ve come to see that clarity isn’t just about knowing what to do next — it’s about reconnecting with who you are, and using that as your starting point.

I’m not here to give you answers.

I’m here to ask the right questions, to listen deeply, and to notice what might be sitting just beneath the surface.

What I’m really good at is seeing the patterns — the common thread running through your experiences — and reflecting it back to you in a way that makes sense. That gives shape to your thoughts. That helps you move.

Because once you can see things clearly, you can move forward with confidence.

The tools I use vary — but the core of the work stays the same.

I draw on my background in counselling, NLP, life coaching, marketing, and business strategy, but I don’t come in with a formula. We work together, in a way that honours where you are and what you need.

What I focus on is creating the space for us to have an honest conversation – a space where you can unload, share your spirals, be free to say absolutely anything and just get the worries, the plans, the thoughts, and all of the what if’s, I should’s and potential scenarios out of your head.

The conversation is what provides clarity with the space to arrive. Once we have clarity we can play. And this is a collaboration that might look like mapping ideas on a whiteboard, finding language for your vision, or building a plan to start something new.

What I offer is space, structure, and support to help you come home to yourself in a way that’s grounded and gives you the confidence to navigate forward on your terms.

And let's be clear this is NOT THERAPY. It is one woman walking side by side with you, who gets it - I have been there too - offering you accountability, support, mirrored reflection and belief.

I’m also a mum, a wife, a dreamer, a doer, and someone who believes deeply in the power of knowing yourself as the first step to everything. 

If you’re feeling stuck — unsure of the next move or just ready to come home to yourself (hint: she might not be who she was) — let’s chat. 

I’m ready when you are - I cannot wait to meet you.